Smart Advice Financial Technologies is a fintech company that provides financial solutions for the banking, insurance, pension and wealth management industries with a focus on artificial intelligence and behavioral finance. Its main purpose is to develop new financial products and design a new financial experience, especially robo-advisor, gamification and social investment. Innovation is one of the most important issues that all institutions want to advance in the financial services sector. Institutions see innovation as one of the most important strategic values. The future of financial services is collaborative and rapidly developing customer-focused solutions.