Reassured, one of the UK's leading life insurance providers, has announced the launch of its new digital platform offering new Life Insurance products. It offers its customers quick and easy access to financial protection, and the opportunity to purchase life insurance directly and online.

In addition to digital and mobile ready products; Reassured Advice Limited, a service that truly makes the firm omnichannel, provides full-range purchasing paths for protection seekers.

Thanks to the trustworthy digital partnership with The IDOL; It offers a true “buy now” process based on a single underwriting question set. Fully customizable for use by partner companies on a white label basis, this platform was created to provide customers with full flexibility.

Compared to similar life insurance comparison sites, Reassured's service provides the fastest customer journey from initial quote to full coverage. The data shows that in the process of providing a comparison available to the customer, it is the fastest response resource.

Reassured's solution is easily scalable with the addition of more insurers and the addition of other forms of protection, including critical illness insurance.


Talking about Phil Jeynes, Director of Corporate Strategy at Reassured, “We are proud to expand our offering, rather than placing ourselves in a 'one size fits all' position based on our historic ways of working.” said. This means that when customers need support, they can seamlessly switch from online to offline without any of the hassles usually associated with switching channels; “Launching the 'buy now' digital platform with support from many of the UK's largest insurers is another milestone in the continued development of our business.” he added.